When a business first launches a mobile campaign, one of the most daunting tasks can be predicting usage. You don’t want to lose out on unused messages, and you don’t want to be charged for a lot of overages either. Don’t worry! First, look at the campaign you will be running. Is this a text to win? Is the prize something targeted towards a text-heavy demographic? Or, are you simply asking customers to sign up for “special offers” in your store. Most likely, you will use far less messages with a “special offer” VIP campaign. Next, look at the mediums you will use to get that message out there. Are you running on a popular radio station, or are you putting a small black and white ad in print? Again, this will affect response. Lastly, look at what type of business you have. While we have all types of businesses that use mobile, let’s face it- the hip bar scene will most likely use more messages than the health care place down the street.