The mobile community is a self-governed community, overlooked by the Mobile Marketing Association. The MMA has created a Best Practices guide that is helpful in protecting consumer rights. Marketing is overseen by the FTC, and the wireless carriers are governed by the FCC.
As long as you clearly communicate your campaign, keep the opt-out verbiage in your messages, and treat your mobile list with respect you will be able to operate in a very powerful and exciting industry.
